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SUSTAIN20™: Pioneering Circular Fashion Solutions and Showcasing CIRQUEL

Updated: Dec 3




As the fashion industry faces increasing pressure to embrace sustainability, platforms like SUSTAIN20™ have emerged as vital tools for driving change. Recently, we at CIRQUEL were honored to be showcased on SUSTAIN20™, an innovative digital platform connecting brands, partners, and individuals with circular fashion solutions.

What Is SUSTAIN20™?

Founded by Ana and Klas Kristiansson, veterans with over 25 years of experience in the fashion industry, SUSTAIN20™ is a one-stop hub designed to support fashion brands in their journey towards circularity. Frustrated by the lack of accessible, reliable circularity tools, the Kristianssons launched this platform to fill the gap and provide solutions for an industry grappling with growing sustainability demands.

SUSTAIN20™ operates as a directory, offering brands access to collaborators and resources needed to build transparent, traceable supply chains. Its SUSTAIN20™ Framework is a standout feature, with 20 actionable building blocks guiding brands through their transition to circular business models. From sourcing and manufacturing to end-of-life solutions, the framework serves as both a roadmap and toolkit for brands aiming to reduce waste and enhance value.

CIRQUEL's Role in the Circularity Movement

Being featured on SUSTAIN20™ is a significant milestone for CIRQUEL. At CIRQUEL, we are committed to tackling one of the fashion industry’s most pressing challenges: returns, overproduction, and waste. Our solution is an end-to-end SaaS platform that enables brands and warehouses to repurpose returned garments through localized services like cleaning, refurbishment, and resale. By focusing on reverse logistics and sustainability, CIRQUEL empowers brands to transform potential losses into new revenue streams while reducing environmental impact.

Why Platforms Like SUSTAIN20™ Are Essential

The challenges of achieving circularity in fashion are immense. Over 30% of fashion products go unsold annually, contributing to massive waste and overproduction. The industry also faces upcoming regulations mandating traceability and transparency, such as the EU's requirement for Digital Product Passports (DPPs) by 2026.

Platforms like SUSTAIN20™ address these issues by providing a centralized, accessible space for brands to discover sustainable solutions. Whether it’s finding new collaborators or adopting innovative technologies, SUSTAIN20™ helps fashion businesses evolve responsibly in a world that increasingly values circular economy principles.

A Heartfelt Thank You

We owe special thanks to Lydia Brearley, founder of Enkel and Sustainable Fashion School, for connecting us with Ana and Klas. Lydia’s efforts to foster connections within the sustainability community have been instrumental in helping CIRQUEL take its mission to new heights.

Looking Ahead

The inclusion of CIRQUEL in the SUSTAIN20™ directory highlights the growing importance of circular fashion solutions and the recognition of our work in reverse logistics and sustainability. We are proud to be part of a community that is driving meaningful change in the fashion industry.

We invite you to learn more about our mission and how CIRQUEL is redefining the lifecycle of fashion returns by visiting our website. Together, we can turn challenges into opportunities and create a more sustainable future for fashion.

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