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Cirquel Featured in Pleb Magazine: Driving Circularity in Fashion Returns

We are proud to share that Cirquel has been featured in PLEB Magazine, a renowned platform dedicated to celebrating sustainability, creativity, and cultural appreciation. As part of their mission to spotlight initiatives shaping the future, PLEB’s Founder & Editor-in-Chief, Naomi Little, conducted an insightful interview with Cirquel’s co-founder, Anna Warchalowska, to explore how our innovative CIRQUEL platform is redefining circularity in the fashion industry and what was our way to build the venture as well as mission and vision we (co-founders : Anna Warchalowska and June Arrieta) share about circularity in fashion.



Here are the key takeaways from the interview:

  • Cirquel’s Mission and Vision:Cirquel aims to tackle the environmental and financial challenges of fashion returns, deadstock, and overstock by providing AI-powered technology and localized logistics solutions. Our platform helps brands transition toward a circular economy, ensuring garments are repurposed through resale, rental, or eco-friendly recycling while significantly reducing CO2 emissions.

  • A Holistic and Sustainable Approach:By focusing on localized orchestration, Cirquel optimizes reverse logistics, ensuring items are processed locally, which reduces carbon footprints and promotes sustainability.

  • Innovative Technology:Our platform integrates cutting-edge AI-driven inspection tools to assess returned items quickly and accurately, creating new revenue streams for brands by transforming unwanted garments into opportunities.

  • Collaboration at the Core:Collaboration is a cornerstone of Cirquel’s approach. We partner with local warehouses, resale platforms, and recycling facilities to build a sustainable ecosystem that benefits brands, consumers, and the environment alike.

  • Support from Beam and Beumer Group:The backing of Beam, a Berlin-based venture studio, and Beumer Group, global leaders in intralogistics, has been instrumental in Cirquel’s success. Their support has enabled us to scale our solutions and create a meaningful impact within the fashion industry.

Cirquel’s inclusion in PLEB Magazine is a testament to the importance of building sustainable solutions in the ever-evolving fashion landscape. We are incredibly grateful for this opportunity to share our story and vision with PLEB’s audience and to contribute to the dialogue on circularity and innovation.

For a more in-depth look into the interview and Cirquel’s journey, visit PLEB Magazine’s website or reach out to us to learn how we can help your brand transition toward a more sustainable future.

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